Rapha have unveiled the Beoplay E8 Sport, limited edition sports earphones complete with wireless charging case.
Launched in collaboration with luxury audio brand Bang & Olufsen, the earphones are part of Rapha's indoor training collection.
Featuring a sleek black finish with anodised logo in Rapha's signature pink, the earphones are water-resistant with a touch interface and up to seven hours battery life.
Two in-built microphones on either side with optimised passive noise cancellation for an authentic, powerful sound experience.
A transparency mode lets you stay alert to external sounds without pausing your soundtrack - but our favourite feature is the connection tone, which has been customised to the sound of ringing cowbells. Perfect for conjuring images of roadside crowds at Grand Tour or local cyclocross races.
Pete Kennaugh, former professional cyclist and Olympic gold medalist who tested the earphones, says: "I absolutely love the B&O E8 sport earphones. I find music highly inspiring during my indoor turbo sessions when it can perhaps be more difficult to motivate yourself.
"The sound is brilliant and they fit perfectly which has always been challenging when using earbuds with the fear of them falling out. The E8 stay in your ear no matter what and can be easily paused with one touch of a finger."
Rapha say the battery lasts for up to seven hours per charge while the sleek, silicone-coated case provides three additional charges, giving an overall playtime in excess of 30 hours.
Bluetooth 5.1, AAC and aptX codecs ensure perfect connectivity and sound reproduction on all iOS and Android devices.
"Music has the ability to push you to your limits and achieve your ultimate training goals," says Bang & Olufsen VP of Product Management Christoffer Poulsen.
"We are excited to partner with Rapha to create the optimum experience for indoor training with Bang & Olufsen's first dedicated sports earphones. The Beoplay E8 Sport combines a waterproof and customizable design for comfort and support, playtime that will long outlast your session, and most essentially, exceptional sound quality in order to perform at your best."
If you've read this far you may be wondering when can I get 'em, and how much?
Released in very limited quantities with an RRP of £300, the Beoplay E8 Sport Rapha edition will be available at www.rapha.cc, www.bang-olufsen.com and in selected Bang & Olufsen stores and Rapha Clubhouses from Monday 16th November.
Find out more at www.rapha.cc.