Need advice on a new Ribble bike, but can't visit a store? Expert help is at hand with Ribble Live In-Store - a new digital experience allowing customers across the globe to interact and view products directly with a team member in-store from the comfort of their own home, place of work or on the go. 

The new service brings the in-store shopping experience online, with customers able to see bikes and speak with staff at Ribble's Preston store via live video.

Shop Ribble's Preston store from home with the new Live In-Store service.
Shop Ribble's Preston store from home with the new Live In-Store service.

Launching the Live In-Store service, Ribble CEO Andy Smallwood said: "As a leading direct-to-consumer, digital-first business, Ribble is the first in our sector to offer an authentic retail experience in an online format.

"Ribble Live In-Store offers the consumer the opportunity to gain access to a physical store, a dedicated expert Ribble brand champion and the complete product range via their own phone, tablet or laptop."

Ribble have partnered with Go Instore, the multi award-winning customer engagement platform, to create Ribble Live In-Store.

Andre Hordagoda, Go Instore Co-founder commented: "As a keen cyclist and having been through the consultative process of buying road bikes over the years, I fully appreciate the need for professional support in getting sizing and configuration just right. From the early conceptual days of Go Instore we always felt we would work well with a leader in this category - so it's great to be partnering with an award-winning brand such as Ribble and we are excited to deliver their excellent customer service to consumers worldwide."

Live In-Store will initially be provided by the retail team at Ribble's Preston store, with the potential to role out across their portfolio of stores in the near future.

The service offers two-way audio, with one-way video only for the customer - the experts will not be able to see the customers. Ribble will also be offering extended 'opening hours' with Live In-store being available into the evening and on Sunday.

Find out more and take a virtual trip to Preston at

Oh hi CGR Ti! Miss you...
Oh hi CGR Ti! Miss you...