James is the co-owner and host of 44South Cycling Holidays based out of Morzine in the Haute-Savoie region of the French Alps. Originally a mountain bike enthusiast, James defected to the world of road cycling in 2007 and his legs have never forgiven him.

James spends his summers with 44South looking after their guests in and around Morzine, ensuring they get the most out of their stay. He also has a passion for the Spring Classics, which culminated in his riding the full routes of Flanders, Paris-Roubaix and Liege-Bastogne-Liege sportives in 2016.

While Flanders and Liege have become a regular annual pilgrimage, James has now set his sights on the Strade Bianche and Milan San Remo... What's that?... Shut up legs!

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