Reynolds 531 was a cutting-edge frame material once upon a time - so why shouldn't a festival dedicated to the "heroic age" of steel framed bikes embrace today's latest cycling tech?
That seems to be the thinking at Eroica Britannia, which in a surprise break with tradition will showcase current and futuristic bike designs at its festival in Goodwood this summer.
The event, which takes place at the Goodwood Motor Circuit on Saturday 6 - Sunday 7 August, will continue to honour the heritage values of Eroica Britannia, with three Classic Rides set for the Sunday.
The dress code here remains unchanged: no carbon fibre allowed, all bikes must pre-date 1987 as participants roll majestically through curated routes in the stunning South Downs and Sussex countryside.
However, back at event HQ in Goodwood, festival goers will spot a range of new attractions of a distinctly more contemporary bent.
The aim, say organisers, is to "drive the event forward into the cutting edge of modern cycling, introducing a variety of new cycling experiences to appeal beyond the vintage theme and welcome everyone of all ages and interests."
Among them, the Future Now Zone will invite visitors to test-ride the latest models from a number of the industry's leading bike manufacturers.
These taster rides will see prospective customers take to the historic Goodwood Motor Circuit, following in the tracks of past and present motorsport and cycling racing legends such as Sir Stirling Moss, Jenson Button and Sir Chris Hoy, presenting an incredible opportunity to 'try before you buy' in a uniquely thrilling environment.
Featuring products from brands like Canyon, Factor, Forme, Moulton, Pashley and Quella, the Future Now Zone will celebrate the bikes of today that will one day become collectables.
Two for one offer on festival tickets
To celebrate this new extension of Eroica Britannia, Goodwood is thrilled to confirm a special 2-4-1 offer on all Saturday, Sunday and Weekend festival tickets from now until Friday 1 July (excludes The Ride ticket). Children aged 12 and under go free and for those aged 13-21, tickets are half price.
We are delighted to be able to grow Eroica Britannia to bring in new, modern elements of cycling, whilst preserving the integrity and identity of the original classic cycling event," said event patron the Duke of Richmond.
"The Motor Circuit is a unique site, which can offer a breadth of activities for the whole family, no matter what kind of bikes you like to ride. It really will be a fabulously immersive celebration of the joy of cycling."
On top of an already packed programme for Eroica Britannia, which includes the popular Collectors' Market, Penny Farthing Polo and country fair-style festival, event-goers can also expect experiences for a variety of disciplines across the extensive event site.
Races will include a Path Racer Cup, Folding Bike Race, Single-Speed Race and a One-Lap Dash, plus many more. Riders of all ages will be able to participate in a range of activities, and on Saturday evening, the much-loved Eroica Britannia Family Twilight Ride will round off a special day on the 2.4-mile motor circuit.
For those looking to take on the ultimate cycling challenge, Sunday's 20-, 60- and 100-mile Classic Rides - retro-themed sportive routes with lavish food stops en route - will embrace the spirit and camaraderie of the Eroica events that take place across the world each year.
Other highlights across the weekend include appearances from cycling icons, including Sir Chris Hoy, Pippa York and Jody Cundy, along with 1982 UCI Road World Champions Mandy Jones and Giuseppe Saronni.
With local food and award-winning wine; cycling exhibits and demonstrations; a fun fair, live entertainment, and - of course - coffee, the festival will have something for every family member.
For more info and tickets, visit goodwood.com/cycling/eroica-britannia.