As the UCI Road World Championships roll ever closer, cycling besties Canyon and Rapha have revealed plans to take over two locations in Harrogate between September 21-29.
Located in the thick of the action, the pop-ups will offer fans a chance to meet the pros, ride the race routes, and savour the atmosphere at one of road cycling's most prestigious competitions.
The brands will host fans in two key locations in Harrogate for the duration of the Road World Championships race schedule, from 21st - 29th September. The first is an expansive shared space in the official Fan Zone, home to a pop-up store and display space for visitors to shop the latest Rapha cyclewear collections and Canyon bicycles in person. The second is a community hub hosted by The Starling Independent Café on 47 Oxford Street.
Rapha and Canyon will also be joined by fitness technology brand Wahoo at The Starling, with a dream location just a stone's throw from the finish straight. The venue will host an exhibition of race-winning bikes and jerseys, showcasing both Rapha and Canyon's evolution over the years, along with a packed programme of events.
Cycling fans can look forward to athlete signings and talks, top tips from mechanics and insider scoops from team managers, podcast recordings as well as live screenings of all the races. Guided rides that take in the best of the Yorkshire Dales will depart the pop-ups every morning, and riders will have the chance to pre-book a Canyon bike along with a Wahoo GPS bike computer to explore the routes ridden by the pros.
"The pop-ups will be the ultimate destination to watch the action, rub shoulders with the pros, learn about the history and culture of cycling, and join rides that explore the stunning roads of Yorkshire," says Francois Convercey, Rapha's Global Marketing Director.
Matthew Leake, Global Road Brand & Marketing Manager at Canyon Bicycles adds, "Both brands have a rich and successful history in the World Championships, with promising prospects for this year's race as well. With an open course that will favour a wide range of riders, in a region that is a hotbed for cycling, we can expect it to be a memorable edition."
Event Highlights at The Starling:
• September 21: Opening Party
• September 22-29: Daily rides
• September 22: RCC Ride the Course (RCC members only)
• September 27: Press & RCC Social (Press and RCC members only)
• September 28: Ride to Watch the Women's Road Race
• September 28: Women's Road Race Celebration
• September 29: RCC Ride to Watch the Men's Road Race (RCC members only)
• September 29: End of the Worlds Party
More events and rides will be added regularly. Keep an eye on rapha.cc/yorkshire for the latest news.
Ride those Rainbow roads
Official UCI Road World Championships Sportive - 22 September 2019
If you'd like to experience this year's Road World Championships course for yourself, there are a few options on offer - including the official sportive on 22 September.
Entries to the long route are sold out, but you can still ride the short and medium courses. For more details and to enter, see: worlds.yorkshire.com/sportive.
All Things Ride World Championships packages - 26-29 September 2019
For an all-round experience that includes the chance to watch the world's elite compete for the rainbow jersey, as well as explore the surrounding countryside by bike for yourself, Harrogate-based tour operators All Things Ride are ideally placed.
Choose from 3- or 4-night packages that include guided rides with local knowledge to advise on spectating the World Champs - and hotel accommodation right on the finish line in Harrogate.
Check out the full packages at: www.allthingsride.com.