Sportive.com is aimed at road cyclists of all levels of abilities. Our users are mainly newcomers to road cycling, looking for new events to ride and hints on training, hydration and nutrition and recommendations on what equipment to buy.

Our most popular sections of the site are sportive event listings, followed by product reviews, then sportive event listings and then training tips.

We take our user demographics from Google Analytics but we find this reflected in our feedback from users and also the making up of our weekly mailing list.

Users stats for 2016 and 2017 (unique users/month)

January 2016: 27,990
February 2016: 25,136
March 2016: 29,079
April 2016: 36,482
May 2016: 32,943
June 2016: 34,372
July 2016: 46,644
August 2016: 33,524
September 2016: 37,097
October 2016: 47,429
November 2016 36,003
December 2016 30,808
January 2017 37,023
February 2017 30,495
March 2017 45,143
April 2017 56,217
May 2017 50,669
June 2017 50,853
July 2017 74,842
August 2017 41,814
September 2017 49,351
October 2017 47,071
November 2017 28,566
December 2017 20,236
January 2018  32,914
February 2018  29,688
March 2018  37,297
April 2018  51,344
May 2018  57,220
June 2018  52,297
July 2018  57,240

Gender of users

Male 79%
Female 21%

Age of users

18 to 24 27.50%
25 to 34 33.50%
35 to 44 15.50%
45 to 54 12.50%
55 to 64 5.50%
65+ 5.50%

Where is our audience - top ten (Jan to July 2017)

1. United Kingdom 59.06%
2. United States 5.97%
3. Turkey 4.27%
4. Denmark 3.97%
5. Netherlands 2.97%
6. France 2.96%
7. Belgium  2.14%
8. Ireland 1.85%
9. Australia 1.81%
10. Germany 1.65%

Audience by city they live in (top five - Jan to July 2017)

1. London 19.79%
2. Istanbul 1.50%
3. Cardiff 1.39%
4. Birmingham 1.32%
5. Leeds 1.20%
6. Bristol 1.17%
7. Dublin 0.98%

Average time on page (per page)

1 minute 59 seconds

Page views per user

1.94 pages/session

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