Rouleur Live returns to host the stars of the sport alongside the finest bicycles and kit at London’s iconic Victoria House over three days this November.

Amongst the first names to be announced as guests is Ineos Grenadiers’ Tour de France winner, Geraint Thomas who headlines the Rouleur Live Theatre.

Formerly known as Rouleur Classic, this year the show‘s name has been changed to Rouleur Live to better reflect what it is – the embodiment of the magazine in an exquisite exhibition format. It's only a name, but it gives a better description of what the show is all about: bringing you the best of the cycling world’s past, present and future. And the sixth edition promises to be the finest and most unique show to date.

The Rouleur team has worked hard to bring together an impressive speaker line-up for the Rouleur Live Theatre, featuring leading names from both the past and present men’s and women’s pro pelotons, with a lot more still to come. Alongside trailblazing Welshman, Geraint Thomas, is a compelling roster of riders to have graced the sport, including one of the most successful sprinters of the modern era, Marcel Kittel; former Rouleur columnist and French Grand Tour contender, Romain Bardet and the men’s professional peloton’s first ever female Directeur Sportif, Cherie Pridham.

Also changing this year is a flattened price structure, with tickets at £40 across all 3 days giving consistent pricing for all, more reflective of how Rouleur prices the magazine. All tickets include a complimentary drink and guests will have full access to the Rouleur Live Theatre across each day as well as the halls showcasing a vast array of memorabilia and innovation from brands we all love.

Rouleur Live exhibitors have been very supportive of the show throughout the pandemic and as a result, Rouleur are delighted to welcome some of the biggest and most exciting names from the industry across bikes, apparel, accessories, technology and more.

The roster of new and returning brands includes 4iiii | Absolute Black | ABUS | Bianchi | BMC | CADEX | Campagnolo | Ceramic Speed | Cervélo | Colnago | DT Swiss | Elite | Fizik | FSA | Giant | Heroïn | HEXR | Hope | KOO | Le Col | MAVIC | MET | Muoverti | Panaracer | PEdALED | Pegoretti | Pinarello | Pirelli | POC | Ribble | Santini | Scott | Shimano | Specialized | SRAM | Swift | Titici | Vittoria | Wahoo | ZIPP

The event will also host a unique collection of exhibits curated exclusively for cycling fans. Other names already confirmed as joining the Theatre stage include Adam Blythe, Fabian Cancellara, Imogen Cotter and Steve Cummings as well as Matt Stephens, Ned Boulting, Rebecca Charlton, Rob Hatch and Laura Winter.

Times are as follows; 

  • Thursday 4th November, 18:00-23:00

  • Friday 5th November, 12:00-21:00

  • Saturday 6th November, 10:00-16:00 (U16s go free on Saturday)


Tickets cost £40 for any of the three days, with a season pass also available for all three days at £100. All tickets can be purchased from


At a Glance
  • 04 Nov 2021 6:00pm
  • Tickets On Sale
  • London, UK
  • Unknown DistanceUp to 0 km (0 miles)
  • Unknown CostFrom N/A
  • 35000 Riders