Zwift has announced that the price of its monthly subscription will increase from next month.

The cost of the popular indoor cycling platform is to rise from £12.99 to £17.99 a month - an increase of more than 38%.

The new pricing comes into effect immediately for new subscribers, while existing users will see the new prices in their bills from 6th June.

Zwift has increased prices for subscribers.
Zwift has increased prices for subscribers.

The price hike is the first Zwift have implemented since 2017.

"We've worked hard to keep our prices locked since 2017 despite rising inflationary pressure," say Zwift in a Q&A section on their website.

"Your subscription fee has allowed us to develop the platform and enhance your experience on Zwift. We're proud of all the additional platform benefits introduced since 2017 that Zwifters now enjoy daily. From Group Workouts and Flexible Training Plans to some of our newest features, like the always-on group rides with RoboPacers, or the Climb Portal that transports you to iconic climbs from the world over.

"This change will allow us to continue our commitment to bringing you even more product benefits, new features, and content experiences in the months and years to come."

Zwift will continue to offer a discount on annual membership which effectively gives 12 months for the price of 10 - however, many users pause or cancel their Zwift subscription during warmer summer months when they are more inclined to cycle outside instead.

The new tariffs in different regions are set out below:

While the timing will likely see Zwift lose subscribers in regions where summer is (fingers crossed) just around the corner, I guess most of them will be returning in a few months once the autumn weather sets in.

I'll be among them... after all, Zwift is the only chance I have of completing the Rapha Festive 500.