Muc-Off have launched their new chain lube Ludicrous AF, describing it as the "world's fastest race lube".
The Poole-based brand have worked with pro cycling teams including Team Sky for many years to produce lubricants that reduce friction and optimise drivetrain performance.
With Ludicrous AF, they claim to have nailed the winning formula - and, aside from being fast, the new lube has green credentials too.
"A marriage of speed and sustainability, this stripped back performance lube uses ingredients derived from renewable sources and is readily biodegradable," say Muc-Off.
Developed in secret over a number of years by Muc-Off's in-house R&D Team, alongside INEOS Grenadiers, EF Education-NIPPO, BMC Pro-Triathlon, Canyon//SRAM, and many other teams and athletes, Ludicrous AF is built to tackle the demands of professional cycling.
The lube uses a top-secret proprietary formula which Muc-Off say has self-lubricating capabilities and synthetic polymers, which aid durability and deliver long-lasting and repeatable performance.
When applied to the chain, it penetrates deep into chain links. As the chain is used, the molecules within the formula react with the surface of the chain, leading to the creation of a fluid sheer plane which helps to reduce friction and thus power loss.
This means riders can enjoy optimum results mile after mile, in both wet and damp or dry and dusty conditions at a range of temperatures.
With results supported by independent testing data from high accuracy, multi-torque transmission efficiency testers, New Motion Labs and pro-race testing data from top teams, this ground-breaking lube has already powered INEOS Grenadiers to win the 2021 Giro d'Italia, plus multiple podium finishes, at some of the world's biggest races.
"Since partnering with Muc-Off we have enjoyed seven very successful years together marked by wins on the road and an ever-growing range of innovative products," says Carsten Jeppesen, Technical Director at INEOS Grenadiers.
"They share our ethos of continuous improvement, and this latest launch is a great example of this and working collaboratively. The partnership is an excellent case study, not only for how we operate as a team, but also for how they operate as a company."
Muc-Off's partnership with Team Sky (now INEOS) goes back many years, and resulted in the development of Mud-Off's Hydrodynamic Lube. Since then, the company's drivetrain optimisation program and performance focussed lube development has helped contribute to 10 grand tour wins.
"It's awesome to be launching Ludicrous AF," says Alex Trimnell, CEO at Muc-Off.
"The challenge has been huge to create a Grand Tour winning lube that combines both speed and sustainability. I couldn't be more stoked with the results; the world's fastest race lube, which shows that being green can be fast.
"Developed with our pro teams at our in-house R&D facility and supported by independent testing means we have ticked the box of hardcore lab and real-world testing as part of our chain optimisation and lube development programs.
"I can't wait for more riders to feel the speed - there's simply nothing else out there like it!"
Priced at £49.99 for a 50ml bottle, Ludicrous AF is now available from the Muc-Off dealers or direct from www.muc-off.com.