Golazo Cycling, organiser of the King's Cup Gravel Festival, has unveiled the routes for the inaugural British Gravel Championships and announced an exclusive partnership with Strava.
Taking place at the King's Forest Suffolk, the King's Cup Gravel Festival will take place for the first time on 18-19 September 2021 after the original 2020 launch was shelved amid the pandemic.
The weekend will feature a range of events, with an 80km sportive-style Gravel Fondo running alongside what organisers have dubbed the "British Gravel Championships".
The festival will also feature live music and overnight camping, making for a great weekend's cycling and entertainment.
"The routes for the inaugural British Gravel Championships take riders on an exhilarating high-speed endeavour through the King's Forest in Suffolk," say Golazo.
"Thrilling racing is guaranteed as gravel enthusiasts from across the country step up to the line in hope of taking home the inaugural British Gravel Champion jersey."
Strava joins the event as the official riding partner and will provide participants with unique route insights, training advice, route visuals, prizes, exclusive offers and much more.
They will also stump up the prizes for a Strava Sprint Segment, offering all event participants a chance to put their skill and speed to the test.
Malcolm Smith, Golazo Cycling Director, says "We're very excited to partner with a company so passionate about inspiring athletes and building an engaged community around the world.
"Our values align closely, and I'm thrilled for our participants who can look forward to a host of exciting content, insights and advice as well as the Strava Segment Challenge on the day. We're honoured by the support and dedication Strava put towards supporting gravel cycling."
Strava's UK Senior Marketing Manager Teddy Page added: "Cycling is currently enjoying record levels of popularity in the UK - which is why we're delighted to partner with Golazo for the inaugural British Gravel Championships, an event creating a stage for riders to compete at the highest level while also welcoming new riders to the sport.
"At Strava, we love inspiring athletes and hope that this partnership does just that for the next generation of gravel riders in the UK."
Discover the routes
80km and over 600m climbing stand between competitors and the coveted title of the inaugural British Gravel Champion (53.4km and 400m climbing for 60+ Age Groups).
King's Forest in Suffolk awaits with a vast array of surfaces, from packed pebble gravel, hard-packed sand and grass to loose chippings, pea gravel and hard-packed chippings. Skill, speed, and determination are required to reach the top step of the podium.
All Under 60s racers will complete 3 laps of the thrilling 26.7km circuit through King's Forest, whilst all 60+ riders will complete 2 laps.
Full route details can be found at: kingscupgravel.com/routes.
Strava Sprint Segment
To offer participants an extra opportunity to test their skills, there will be a 1km segment challenge along the route offering gravel riders another element of friendly competition and rivalry as they try to put down the best time of the day to win bragging rights and limited edition Strava kit.
The challenges starts and ends on September 19th and available to those entered and participating in the King's Cup. The fastest female and male taking part in the British Gravel Championships on the Strava Segment leader board will be crowned the winners and there will also be a spot prize on offer.
Entries for the King's Cup Gravel Festival are open now with tickets to the Gravel Fondo starting at £55.
For more details and to book your place, visit www.kingscupgravel.com.