Eagle-eyed sportive fans might have noticed the launch of the Hardest Hundred series this year - a brand new set of road rides from the team at Sportive Breaks.

Having cut their teeth leading groups of cyclists to some of Europe's most celebrated granfondos, the new series sees the Sportive Breaks team back on home turf, exploring some of the most scenic and challenging cycling routes to be found in the UK.

The routes have been designed with the help of local experts, so you can expect a mix of hidden gems and classic climbs bringing together the best cycling to be found in each region.

The new Hardest Hundred series includes some of the toughest cycling challenges to be found in the UK.
The new Hardest Hundred series includes some of the toughest cycling challenges to be found in the UK.

Today sees the launch of a new website and three new rides in the series, set in the Yorkshire Moors, Lake District and Exmoor.

Two of those rides feature over 4000m of climbing, putting them into extreme territory - think UK equivalent of an Etape du Tour or La Marmotte.

To celebrate the launch, Sportive Breaks are offering a buy two, get one free deal on all their sportives. That's three entries for the price of two - and with an epic selection of routes on offer, we reckon you'll be spoiled for choice.

You'll have to be quick though: the offer is valid until Saturday 8 May 2021. To take advantage, select three entries and use the coupon code "HardLaunch" at checkout.

Find out more at the new website, www.hardesthundred.com.

Three new rides for summer 2021

Fancy a new cycling challenge for 2021?

Here's what Sportive Breaks have to say about their three brand new sportives:

YORKSHIRE MOORS EPIC - 4 JULY

Take on the 100 mile or 100km route featuring 5 top 100 climbs over one of the steepest routes in the country. Starting in beautiful Duncombe Park, ride through heather moorland with the occasional flat section & plenty of double digit climbs including the iconic Rosedale Chimney and the very challenging Caper Hill, averaging 14%.

Check out the route: hardesthundred.com/uk-sportives/yorkshire-moors-epic

LAKE DISTRICT EPIC - 17 JULY 2021

One of the most picturesque parts of the UK & also home to the most savage climbs. Take on the 100km or 100 mile route, both including the hardest 1-2 punch in the country: Hardknott & Wrynose Pass. The long route also takes in The Struggle on a punchy course with almost 4,000m of elevation.

Check out the route: hardesthundred.com/uk-sportives/lake-district-epic

EXMOOR EPIC - 14 AUGUST 2021

We have added a new summer date for our sold out Exmoor Epic. This is our hardest route of the year - 166km, 4038m of elevation and non stop climbing all day.

It also happens to be one of the best places in the UK to ride with glorious sections across the moor and punchy coastline climbs. The perfect mid summer ride by the sea.

Check out the route: hardesthundred.com/uk-sportives/exmoor-epic

Next up: Forest of Bowland

The new events join Sportive Breaks' 2021 programme of Hardest Hundred rides.

The next ride in the series is the Forest of Bowland Epic on 23 May. Check out the full series and enter at hardesthundred.com.

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