Cycling UK have announced plans for a new 150-mile cycling route in Cornwall.
The West Kernow Way will be an off-road loop, starting in Penzance and taking in highlights and hidden gems of west Cornwall, including the Botallack tin mines, the Bronze Age monument Mên-an-Tol, Land's End, St Michael's Mount and Lizard Point.
Cycling UK say the new route "will create a Cornish experience celebrating the landscape, culture and history of the region".
The only catch? The new route won't be unveiled until September, as Cycling UK aim to beat the summer rush and avoid adding to the summer influx of visitors to Cornwall.
Cycling UK have been working for over a year on developing the West Kernow Way, speaking with landowners while plotting and recceing a route using bridleways, byways and quiet stretches of country roads.
The West Kernow Way aims to take adventurous cyclists on a route which will give them the best of Cornwall, while avoiding the most popular tracks and trails.
Sophie Gordon, Cycling UK's campaigns officer behind the creation of the West Kernow Way, said:
"With the West Kernow Way, Cycling UK wants to create an experience for the visiting cyclist. The landscape has so much to offer, from the natural beauty of Lizard Point to the wilds of the north coast, but we want to dive into the culture and history of Cornwall too.
"The benefit of cycling off-road along the West Kernow Way is that you will steer clear of the crowds, and be able to visit the sites and find the hidden gems of Cornwall, all without filling the lanes with another car. There's no doubt about it, it will be a challenging ride - but that's even more of an excuse to tuck into the excellent Cornish cuisine!"
Conscious of the popularity Cornwall will have over the school holidays, Cycling UK intends to launch the route with a guidebook and website as the summer rush on the county draws to a close.
"Cornwall's climate makes it attractive for cycle touring and bikepacking outside of the traditional peak summer months," said Sophie Gordon.
"Cycling UK's intention with our new route is to give people a reason to visit the county when it's less busy. Not only is that a good opportunity to avoid the crowds and limit risk of infection, but it can also help encourage a more sustainable tourism programme which is year-round rather than concentrated in one peak period."
Cycle tourism spending from cyclists in the UK generates £520m per year. There are 1.23 million overnight trips each year, benefiting small businesses in particular, and these contribute £433m to the economy.
Cycling UK is one of 14 partners on the EU-funded EXPERIENCE pilot project, which works to deliver sustainable new off-season tourism experiences in six pilot regions in England and France, which includes Cornwall, Norfolk and Kent.
Over the next two years Cycling UK intends to launch routes in Norfolk and Kent. The charity is already working with the hospitality and accommodation sectors in these three counties to provide businesses with free equipment and advice as part of its Cycle Friendly Places initiative.
These new routes sit within Cycling UK's wider goal to see the creation of a network of long-distance off-road routes across the length and breadth of Great Britain.
The three new trails will complement England's 15 national trails, of which only two of them are cyclable from end to end: the Pennine Bridleway and the South Downs Way.
Off-roading across the UK
The West Kernow Way is the fourth long distance off-road cycling route Cycling UK has launched since its riders' route for the North Downs Way was unveiled in 2018.
In 2019, the charity launched the 800-mile Great North Trail which starts in the Peak District and finishes in either Cape Wrath or John o' Groats.
This was followed by King Alfred's Way in 2020, a 220-mile loop route from Winchester that travels through 10,000 years' worth of history in the south of England and ancient Saxon kingdom of Wessex.
The routes are a fantastic resource for cyclists, and especially for bikepackers, offering a guiding hand for riders looking to explore off the beaten track by bike.
Find out more at www.cyclinguk.org/routes.