Pro cyclists Luke Rowe and Dani King have been unveiled as the new ambassadors for the 2016 Human Race Sportive Series, which includes prestigious events such as Dragon Ride L'Etape Wales, Chiltern 100 and the Telegraph London Cycle Sportive powered by Maserati. As part of the relationship participants in all Human Race sportives will have access to tips and advice from the pair, and can download exclusive training plans created by Rowe & King Coaching for a small fee.
Luke and Dani have set up a coaching company, along with founder Matt Rowe and Head Coach Courtney Rowe (Luke's brother and father respectively). Rowe & King's mission is to share the extensive knowledge and training advice that has helped them reach the pinnacle of world cycling, with Luke riding in le Tour de France and Dani becoming Olympic and World Champion. 12 week training plans will be available in three versions, tailored for improvers, experienced and advanced level cyclists.
Luke Rowe said: "We are delighted to be ambassadors for the Human Race Sportive Series. It's important for us that Rowe & King Coaching is associated with the best, and when it comes to public sportives Human Race's reputation is second to none."
Dani King added: "Over 20,000 cyclists will take part in a Human Race sportive during 2016, and we want to help as many of these riders as possible achieve their full potential. We're thrilled by the partnership and are looking forward to an exciting and successful year on and off the bike."
The 2016 Human Race Sportive Series features:
Lionheart Sportive - Sunday 17 April
Chiltern 100 - Sunday 15 May
Dragon Ride L'Etape Wales by le Tour de France - Sunday 5 June
The Telegraph London Cycle Sportive powered by Maserati - Sunday 26 June
L'Etape London by le Tour de France - Sunday 25 September
The 12 week training plans are available now through the Human Race online shop, or you can check out the bespoke packages available at www.roweandking.com. For full information about the Human Race Sportive Series and to sign up for any of the events visit www.humanrace.co.uk/cycling.
And for Dani's thoughts on pancakes, Rio, and the advantages of sportives, check out our recent interview here.
Human Race are offering Sportive.com readers a 20% discount on entry to the Dragon Ride L'Etape Wales. One of the UK's toughest and most prestigious sportives, the Dragon Ride 2016 takes place on 5 June in Port Talbot. To claim your 20% discount, sign up at www.humanrace.co.uk/event/dragon-ride using the code SPORTIVECOM.
0 Comments