The official kit for Velothon Wales 2016 has been unveiled today. Designed by UK custom clothing specialists Primal, the kit features a predominantly black design with subtle white, green and red detailing on the sleeves, collar and chest.

The kit comprises long and short sleeve jerseys, bib shorts, cap and arm warmers and is available for purchase from the Primal website today.

The official Primal kit for the 2016 Velothon Wales.
The official Primal kit for the 2016 Velothon Wales.

James and Judith Smith, Directors at Primal Europe, said: "It's an honour to be the chosen clothing provider for the Velothon Wales - it's an exciting event on the international calendar for riders of all ages and abilities. We can't wait to see participants enjoying riding in their custom Primal Velothon kit.

"However we only have a limited number available so it's worth investing now, before they sell out."

Velothon Wales is returning to Cardiff for its second edition on Sunday 22 May. Held entirely on closed roads, the second largest sportive in the UK will see up to 18,000 cyclists take in the sights of the Welsh capital before heading out of the city to experience some of the best of the surrounding rolling countryside.

Those riding the event will also be able to enjoy spectating the UCI 1.1 Velothon professional race, which will go ahead on the same roads as the amateurs later in the day. Places for the sportive are still available at

The exclusive Primal kit starts at £10 for the cap and £45 for the short sleeve jersey. The bib shorts and long sleeve jersey are both priced at £59.99.

We think it looks pretty smart - but where's the socks?!

For more details and to get the kit, visit