Sporcks cycle socks hail out of Spain and were born out of a passion for sports by entrepreneurs Jorge and Alex. Their vision was to "apply design and technology to sport equipment's forgotten family member" - the humble sock.

Sporcks socks kick matchy-matchy bland to the kerb.
Sporcks socks kick matchy-matchy bland to the kerb.

Now, it's hardly fair to say the sock has been neglected by cycling stylists - we've all heard of #sockdoping, no?

Still, there's no mistaking the Sporcks boys' passion for the job in hand. "Sporcks was created to allow you to demonstrate your personality, feelings and passion through its original designs" they rhapsodise; "It was created to entangle you in the magic of sport, which envelopes you and will never let you go..."

Enough! A vehement pitch chaps, you have tweaked my interest; let's look at designs.

It would be perhaps easier and less time-consuming here to explain what designs Sporcks haven't got to what they have. Every colour ever imagined in a psychedelic dream graces the full body of the sock, and the designs range from blocky graphic minimalism to classic polka dots to flamingoes, bananas and the Hawaiian 'hang loose' sign - sweet brah!

Graphics aside, they are an excellent length - not triathlon bloke short or time trial gal long - and made of the finest wicking and calf hugging material.

The lads were kind enough to send me a couple of pairs to test, and I can report they have jazzed up my pins no end:

A psychedelic dream... and the socks are pretty far out too.
A psychedelic dream... and the socks are pretty far out too.

And those are probably their most understated designs!

So if you're in the mood to treat your feet, check out the range of Sporck socks and choose a pair to accentuate your weekend café ride or mid-week criterium.

You won't regret it - oh, and they do caps too. "Caress the effort!"

Sporcks cycling socks, £15.95 - sporcks.co.uk

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