Entries to Hell of the Ashdown opened over the weekend and organisers report that 750 places - half of the total allocation - have already sold.
Based at Westerham Brewery, the next edition of the Kent classic takes place on 27 February 2022.
One of the most popular sportives in the southeast, the Hell of the Ashdown is an early season event that has attracted a loyal following over the years.
Traditionally run by the venerable Catford Cycling Club, for 2022 the baton - or devil's trident - has been passed to Westerham Cycling Club.
There's also a new start/finish location at Westerham Brewery, where a complimentary pint of Helles Belles awaits finishers.
Entrants can look forward to a typically punchy challenge, with ten climbs on the 100km route.
There will be indoor feed stations at Ashdown Forest and Sevenoaks Weald, and street food trucks at event HQ for your post-ride recovery meal.
Chip timing, a broom wagon and mechanical support at feed stations help round off what should be a bracing test of your winter training.
Entries are priced £35 with a 10% entry discount for clubs and groups of 6 or more riders.
For full details and to enter, visit helloftheashdown.cc.
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