High-street giant Evans Cycles has announced the opening of a brand new Birmingham store.

Replacing the old site at Birmingham New Street Station, Evans say the new store reaffirms their commitment to helping grow cycling within the region, and brings the total number of branches within the UK up to 50.

With over 12,000 square feet of floor space, the new store is situated on the ground floor of the popular House of Fraser building - allowing customers to reduce shopping trips and access a range of leading clothing and equipment brands all under one roof.

Stocking over 250 bikes, as well as the latest products from leading brands like Trek, Brompton, Fox Clothing and GORE® Wear, the store also comes complete with a fully equipped workshop and Shimano Service Center - offering expert mechanical assistance and honouring Evans Cycles' new 24 Hour Servicing Pledge.

Customers at the new Birmingham store will also have access to Evans Cycles' standard benefits including 0% Finance, Price Match, Free Click & Collect and the Ride to Work Scheme.

The new Evans Cycles bike shop in Birmingham.
The new Evans Cycles bike shop in Birmingham.

Since reopening all of its stores, Evans Cycles has provided hundreds of free bike MOTs to key workers and will continue to offer the service at the new Birmingham branch. Pumping up tyres, adjusting brakes and offering mechanical advice to keep the bikes of those who need them most in action.

In line with Evans Cycles' other stores, strict safety measures have been introduced in the new store including limiting how many customers can enter at any given time, marking out '2 metre zones' throughout the shop floor and eradicating touch points within the payment process.

Commenting on the opening of the new store, Matthew Atkinson - Head of Retail at Evans Cycles, said: "We are hugely excited to announce the opening of our new Birmingham store within the heart of the City. Working closely with the team at House of Fraser we now provide a vital facility for the Midland's growing number of cyclists, which is easily accessible and helps customers combine their shopping trips.

"We have also invested in a substantial refurbishment, giving shoppers an excellent in-store experience as well as access to a wide range of the quality products. Our large workshop, along with our 24 hour service guarantee, will keep our customers riding throughout the year and help more cyclists within the region to Enjoy the Ride."

Opening times for the new Evans Cycles Birmingham store are:

Monday - Saturday: 10am - 6pm

Sunday: 11am - 5pm

Bank Holidays: 11am - 5pm

For more information on this branch, and all of Evans Cycles' stores, visit www.evanscycles.com.