Canyon UK have announced a partnership with MUDIIITA, a new project headed by Nikki and Matt Brammeier aimed at boosting UK participation in cyclocross.
Founded by cyclocross champion Nikki Brammeier along with her husband, five-time Irish national champion Matt Brammeier, the MUDIIITA project is designed to increase UK 'cross participation and nurture young riders through the highest ranks of the sport. Launching on January 1st 2018, the project will comprise a pro cyclocross team, a cyclocross academy, 'cross clinics and coaching programmes.
"Our aim is to inspire a generation and create a realistic pathway through to the top tier of the sport," explained Matt.
"We wanted to bundle all the different steps of a young rider's journey through the ranks together, and create a safe and professional environment where riders can focus fully on development and enjoyment of the sport. With the support of Canyon we are confident that this is the perfect pathway for cyclists of the future to reach their full potential."
2017 UCI National CX Champion Nikki will wear the colours of the MUDIIITA Canyon Pro Team from the start of January. The team will ride on Canyon's Inflite CF SLX Race frames, SRAM 1x groupsets and Zipp Speed wheel sets, with kit designed by BioRacer to be revealed on January 1st.
"I'm super excited to bring Canyon on board as MUDIIITA's title sponsor for the 2018/2019 season. I can't wait to get going and start racing on the Inflite, the innovative design Canyon has brought to the table with this bike is super exciting," said Nikki Brammeier.
"Canyon's passion and drive to progress the sport of cross aligns perfectly with that of the MUDIIITA project and we are looking forward to working closely together throughout various elements of the project. These shared passions and beliefs made our decision to join forces a total no brainer."
Nick Allen, Canyon UK Market Manager added: "We are proud to be partnering with MUDIIITA in 2018 - a UK cyclocross project with the objective of increasing the exposure and participation of this increasingly popular cycling discipline.
"Canyon are fully committed to investing in cyclocross with the aim of raising the profile of this sport and making it more accessible. This is why working with MUDIIITA makes perfect sense. Not only will we be supporting the current UCI British Cyclocross Champion 2017 and MUDIIITA rider Nikki Brammeier who will be racing atop our Inflite CF SLX in 2018, but we'll also be supporting MUDIIITA with their CX clinics and coaching sessions around the UK."
The Inflite CF SLX is Canyon's first full-carbon cross bike and features a unique carrying system, mountain bike-inspired geometries and a maximum mud clearance.
MUDIIITA Canyon's first race will be GP Sven Nys on January 1st, 2018. Dates for cyclocross clinics will be announced in the new year and information on coaching sessions can be found at www.mudiiita.com.
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