Rouleur Live returns to London's Victoria House on Thursday 4th November through to Saturday 6th November.

With over 50 exhibitors confirmed, Rouleur Live 2021 is set to be one of the finest editions yet.

Former Tour de France winner Geraint Thomas joins Vincenzo Nibali, Anna van der Breggen, Marcel Kittel and other esteemed names in an impressive list of brands and talent on show.

The 2021 Rouleur Live is the sixth edition of the world's finest cycling exhibition and this year is shaping up to be the best edition of the star-studded show to date.

The who's who of cycling stars will be in attendance at London's Victoria House from Thursday 4th to Saturday 6th November, alongside a showcase of more than 50 premium cycling brands, exhibiting the latest in performance bikes, tech clothing and accessories.

The show will play host to a large number of the industry's leading bike brands including Bianchi, BMC, Cervelo, Colnago, Fara, Heroin, Pinarello, Ribble, Scott, Specialized, Swift Carbon and Titici.

Pulling together a highlights reel is no easy task, but here's just a small sample of some of the superbikes on show at this year's Rouleur Live...

3T Anniversary Exploro RaceMax - €19,610

To celebrate their 60th year in business, Italian marque 3T has launched a very special limited edition version of their popular Exploro RaceMax - and it isn't just the bike that you're getting.

The original Exploro, one of the first true aero gravel bikes, launched back in 2016 before it levelled up and transformed into an even more fine-tuned race machine, the RaceMax - becoming the RaceMax Italia, 3T's lightest version to date which also offers several customisation options for customers.

For their 60th anniversary, 3T have launched an exquisite bundle that not only includes the bike but also its own garage, the dreambox - a solid 200kg motorised, remote controlled bike box to house your new RaceMax at home. Limited edition on this one means that only 60 will be produced in total.

PINARELLO Dogma F - £12,200

Seven of the last 10 Tours de France have been conquered on a DOGMA, and the latest generation - the Dogma F - is now ready to continue that legacy of success. This is the culmination of all of the previous bikes' skill and experience; a true masterpiece of engineering that offers advancements in handling, comfort and aerodynamics all wrapped in a package that can climb, descend and sprint with equal flair.

BMC Masterpiece - Frameset £10,000

The DNA of this Masterpiece comes from the fabled BMC Roadmachine, a road bike long known as the 'have it all' option for those riders not willing to compromise on performance, efficiency, or all-day compliance.

The frameset is handmade and includes frame, fork, seatpost, stem and handlebar. You'll need to add your own wheelset, a groupset along with everything else that will make it into a superbike.

Each Masterpiece frame is rumoured to take a whole day for BMC to make - which explains why they are only making a limited amount...

Ribble Ultra SL R - £7,599

The recently unveiled Ribble Ultra SL R in custom colour scheme makes its public debut at Rouleur Live this week, the first place that people can set their eyes upon this game changing machine.

Ribble redefines aero with the new Ultra Road SL R following a brief to develop the world's most aerodynamically advanced road platform.

Every aspect of the bike and rider performing in perfect aerodynamic harmony has been considered to create a machine which has been optimised to give maximum aero advantage.

CERVELO R5 - £8,784

Cervelo turned heads with the launch of their new R5, following extensive input from their pro team partners, and are incredibly proud of the latest frame which tips the scales 130g lighter than the previous model - a 16% reduction from an already-light frame.

While aerodynamics weren't a focus with the fourth iteration of this frame as they would be on an S5 or P5, bringing the cables inside served to reduce drag by 25g. This is the bike that has often been seen flying up and down the mountains of Europe with the phenomenal Wout van Aert since the Tour de France.

Titici Vento - Frameset £5,774

The brand new Vento is light, powerful and described by Titici as 'a breath of wind'. It's the latest model from the premium Italian cycling brand and continues Titici's focus on both aesthetics and performance.

The special feature to this bike is the frame, which has fully integrated cable routing and a shortened rear end, thus giving it the agility and lightness of a climbing frame while maintaining aerodynamics and responsiveness for a fast turn of speed when needed.

The entire Vento frame is built from carbon fibre, handcrafted using the progressive bandage workmanship, system of wrapping the tubes with slow resins. The Vento is made to measure by hand in Asola and can be adapted to individual needs, from geometry to paintwork.

The colourway pictured is a special "Sessanta Green" for the 60th anniversary of the Titici brand.

FARA F/RD - £3,499

F/RD, from the Norwegian newcomer brand FARA, is an all-round race bike with aero-optimised tube shapes, precise handling and is extremely lightweight.

Launched this October, the F/RD is designed along FARA's ethos of bringing the premium quality of bikes often only reserved for the world's best riders and making this accessible to all. The frame design is a result of in-house product development in collaboration with industry-leading frame designers.

This is the first time the bike will be showcased in the UK as the Norwegian brand launch three bikes at this year's event.

Don't miss out - Rouleur Live tickets on sale now

Formerly known as Rouleur Classic, Rouleur Live is the new name for the show that has become an annual highlight in the cycling calendar.

This year's edition will host a unique collection of exhibits curated exclusively for cycling fans. Star names already confirmed for the Theatre stage across the three days include Geraint Thomas, Anna van der Breggen, Vincenzo Nibali, Marcel Kittel, Emma Norsgaard, Fabian Cancellara, Imogen Cotter and many more.

Show times:

  • Thursday 4th November, 18:00-23:00
  • Friday 5th November, 12:00-21:00
  • Saturday 6th November, 10:00-16:00 (U16s go free on Saturday)

Tickets cost £40 for any of the three days, with a season pass also available for all three days at £100.

All tickets can be purchased from