Tour de France winner Geraint Thomas has been announced as headline guest for this year's Rouleur Live LDN.
The "world's finest cycling exhibition" returns to London's Victoria House from 4-6 November 2021, showcasing stars of the sport alongside the finest bicycles and kit from cycling's biggest names.
Formerly known as Rouleur Classic, this year the show's name has been changed to Rouleur Live in order to, say the organisers, "better reflect what it is - the embodiment of Rouleur magazine in an exquisite exhibition format."
For this sixth edition, the Rouleur team has worked hard to bring together an impressive speaker line-up for the Rouleur Live Theatre, featuring leading names from both the past and present men's and women's pro pelotons.
Alongside trailblazing Welshman, Geraint Thomas, is a compelling roster of riders to have graced the sport, including one of the most successful sprinters of the modern era, Marcel Kittel; former Rouleur columnist and French Grand Tour contender, Romain Bardet and the men's professional peloton's first ever female Directeur Sportif, Cherie Pridham.
"It's so great to be able to announce Rouleur Live and look forward to reconnecting with the sport we love and all our subscribers, new and old, in person once again," says Chris Holman, Show Director of Rouleur. "As you can imagine it's not been easy, but we've worked extremely hard to not only make this a possibility but to bring together a host of exciting brands and a star-studded guest list that will once again push the bar on what visitors can expect at this one-of-a-kind exhibition."
This year also sees a revised pricing structure, with a flat rate of £40 for each day's session. All tickets include a complimentary drink and guests will have full access to the Rouleur Live Theatre across each day as well as the halls showcasing a vast array of memorabilia and innovation from brands we all love.
Some of the new and returning brands appearing at the show include 4iiii | Absolute Black | ABUS | Bianchi | BMC | CADEX | Campagnolo | Ceramic Speed | Cervélo | Colnago | DT Swiss | Elite | Fizik | FSA | Giant | Heroïn | HEXR | Hope | KOO | Le Col | MAVIC | MET | Muoverti | Panaracer | PEdALED | Pegoretti | Pinarello | Pirelli | POC | Ribble | Santini | Scott | Shimano | Specialized | SRAM | Swift | Titici | Vittoria | Wahoo | ZIPP.
The event will also host a unique collection of exhibits curated exclusively for cycling fans. Other names already confirmed as joining the Theatre stage include Adam Blythe, Fabian Cancellara, Imogen Cotter and Steve Cummings as well as Matt Stephens, Ned Boulting, Rebecca Charlton, Rob Hatch and Laura Winter.
Times are as follows:
- Thursday 4th November, 18:00-23:00
- Friday 5th November, 12:00-21:00
- Saturday 6th November, 10:00-16:00 (U16s go free on Saturday)
Tickets cost £40 for any of the three days, with a season pass also available for all three days at £100.
Tickets can be purchased now from www.rouleur.cc/live.