A new digital startup, Rafflebike offers cyclists a chance to win a dream bike by entering a prize draw - with entries costing no more than the price of a mid-ride coffee stop (remember those?).
And with new bikes in short supply thanks to the lockdown cycling boom, Rafflebike may just have have timed their launch to perfection...
The concept of Rafflebike is simple and well known in other industries, particularly the automotive industry, whereby the public has the chance to purchase raffle tickets in order to win some superb prizes from leading brands.
With a range of prizes to be won through regular draws, road cyclists, trail riders, weekend cyclists and commuters alike have a chance to win everything from parts and gadgets to bikes and getaways, with prizes provided by leading brands.
Rafflebike was born out of lockdown by two friends who spotted an opportunity to appeal to the burgeoning cycling community.
Co-founder Henry Wisdom explains: "Cycling has a loyal following but is nonetheless an expensive hobby to have whatever your level. We founded Rafflebike to put some of the very finest cycling gear in the hands of those who want it, for £6 rather than £6k.
"If we can bring some joy to any one new cyclist by moving their current bike up a few tiers or give an established rider that gravel bike which will allow them to explore a new aspect of this wonderful sport, then I'll call Rafflebike a success."
May the odds be ever in your favour
Each Rafflebike prize draw is capped on entries, and the maximum number of tickets available for each prize draw and the number of tickets remaining is made visible. Multiple tickets can be purchased to increase your odds, up to a specific maximum number. For example, for the road bike draw, you can buy up to five entries with 2000 available in total - making your odds of winning 1 in 400.
Other draws, such as the draw for the new Garmin Edge 1030 Plus cycling computer, are capped at 750 entries giving best odds of 1 in 150 if you buy the maximum five entries.
Both road bike and gravel bike draws will see one winner given the choice of taking home one of four bikes from a range of brands. Each draw includes a women's specific option, something Rafflebike is committed to always offering on any bike draw.
The road bike draw, which went live on Monday 13th July, features a list of brilliant bikes worth up to £3,799 including a Ribble Endurance SL Disc, a Canyon Aeroad CF SL 8.0, a Cannondale Synapse Carbon or a Womens Liv Langma Advanced Pro 2 Disc.
To be in with a chance of winning, sign up on the Rafflebike website and enter whichever draws gets you excited.
Once the draw reaches its finish date, or once all tickets are sold, the winner is drawn by The Institute of Promotional Marketing (IPM). All draws will be independently adjudicated by the IPM which indicates that both the consumer and brands can participate and partner with Rafflebike in the confidence that every aspect of the promotion will be run to the highest of standards.
Entrants signing up before Wednesday 15th can also get themselves a free entry to a prize draw for a cycle computer, road cycling helmet or £100 cycle clothing voucher. Entries for all prize draws are restricted to UK residents aged 16 and over.
Find out more at rafflebike.com.