Exciting news for Strava addicts, as the popular app has launched its new Strava Live Segments feature. Premium members will now be able to get real-time segment updates delivered to their device - meaning no more waiting till you get home to see how you've fared on your favourite segments.
Strava's latest feature will be rolled out first on the new Garmin Edge 520, with Strava saying: "Athletes can now gauge their performance on Strava segments on their device and know what it takes, in the moment, to beat their personal record or challenge the millions of other Strava athletes."
Since their launch in 2009, Strava segments have tapped into the territorial instincts of runners and cyclists the world over, allowing athletes to compete against their past performances, or those of Strava's global community.
"When we started Strava, it was clear that every group ride and every route had town line sprints and popular climbs," says Davis Kitchel, an engineer and avid cyclist who helped found Strava with his invention of segments. "Segments made intuitive sense to athletes. Cyclists and runners were already competing with each other on these sections of road and trail, and we just gave them a better way to do it."
With the strategic relationship between Strava and Garmin, athletes will now be able to experience Strava segments in real time on the Garmin Edge 520. Features include:
● See instantaneous data: Live segment performance data displays on the device with continuous ahead and behind indicators.
● Improve your performance: Visualise your current performance against your personal records and the top times for the King/Queen of the Mountain (KOM/QOM).
● A coach at your fingertips: A smooth integration provides a countdown to the start of a segment and immediate results when an athlete completes the segment.
"Our job is to motivate athletes, and we've learned that making it easy to compare and compete is a powerful tool for motivation," says Aaron Forth, Strava's Chief Product Officer. "This integration will be a game-changer for many athletes and marks the beginning of an exciting new way to experience Strava during a ride."
Strava Live Segments will debut on the new Garmin Edge 520. The Strava Live Segments experience will also be available on the Garmin Edge 1000, 810, and 510 devices, pending a firmware update later this year.
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