Cyclists' tan lines: they're a badge of honour for the proud roadie, right?
It even says so in The Rules:
Rule #7: Tan lines should be cultivated and kept razor sharp.
Under no circumstances should one be rolling up their sleeves or shorts in an effort to somehow diminish one's tan lines. Sleeveless jerseys are under no circumstances to be employed.
Well French brand Ekoi have other ideas. They've just launched the Solair, a lightweight jersey constructed of a "trans-bronzing" fabric which, they claim, allows tanning while at the same time blocking the harmful effects of the sun.
"Wondering how to overcome the harmful effects of the sun and at the same time limit the unflattering tan marks well known to cyclists?" reads the press release. "Ekoï's Tan Through Bike Jersey is all about reducing tan lines."
The jerseys use a patented fabric technology from SunSelect Textiles. Made in the Netherlands, the fabric works by allowing the sun's tanning UV-A rays through to the skin while filtering out most of the dangerous UV-B rays.
The result is a jersey that works like a medium level sunscreen, and Ekoi warn that cyclists prone to sunburns or with very fair skin will need to apply sun screen before putting on the jersey in order to be completely protected.
Aside from the special fabric the jersey features a full-length front zip to help stay cool in hot conditions, with three back pockets and a regular fit.
Priced at £90 on the Ekoi website, the Solair is available in a choice of three bright primary colours: red, green or blue; any of which should set off your new all-over tan nicely.
Controversial...but the Solair might be just the thing for those sunny summer sportives.
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