Children's charity Action Medical Research is looking for the UK's toughest cyclists to take part in its most extreme cycling challenge yet - a 400km ultra sportive from London to Bath... and back again.
The brand new Orobus challenge takes place on Sunday 13 August 2017 and will push even the most experienced sportive riders to their limits. The 250-mile route must be completed that day - or there's a bus back to the capital for those preferring a less intense option.
Starting off in south-west London, the route will take in Hampton Court Palace, Ascot Racecourse and the stunning Bombay Sapphire Distillery at Laverstoke Mill as well as views of the Caen Hill Locks near Devizes, the stone circles at Avebury and the Westbury White Horse.
"We're really proud to announce our new Orobus ride which is taking sportive riding to a whole new level," says Sam Kantorowich, Cycling Operations Manager for Action Medical Research.
"Taking riders on some of the oldest roads in the country, through historic countryside and with stunning views, it will be a truly special challenge. Riders are guaranteed a great day in the saddle and you'll also be helping to save and change the lives of sick babies and children."
The event is named after the Ouroboros, a self-devouring serpent from Greek mythology. Taking inspiration from the legend, Action designed the Orobus ride to test riders to the limit and offer one of the hardest single day UK rides. Setting off from London in the early hours riders will make their way through seven counties with over 10,000ft (3,000m) of climbing and some spectacular roads. Roads from London to Bath have existed since Roman times and the route is steeped in historical significance and history.
To help riders tackle this immense challenge the route will be fully signed, with plenty of well stocked feed stations, moto marshals, mechanical and medical support and hot food at the finish. For those not daring enough to tackle the full 400km challenge, there will be a one-way 117-mile 'lite' option from London to Bath with bookable return transport for riders and their bikes.
The event is part of the charity's popular RIDE100 series of one-day bike rides that take place in fantastic cycling locations across the UK: all include chip timing, food and water stations, marshals and mechanics. This year more than 6,000 riders raised a total of £829,500 across all of Action's cycling events to help save and change the lives of sick and disabled babies and children.
Entry is priced at £50 + £300 fundraising target. A £200 self-funded option is available, while the Lite option costs £50 + £15 for return transport.
For more information and to sign up, visit action.org.uk/orobus
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