Sunglasses at the ready. It may still be high summer, but Primal Europe have released a preview of their Autumn/Winter range of cycle wear. Modest, subtle, understated - the new range is none of these things.
It's fair to say Primal - motto: "bright, colourful, fun" - have never really embraced the stealth trend, but the latest collection is the most dizzying assembly of graphics and hues ever assembled for a photoshoot.
Check it out for yourself...
Above we have the Spectre jersey. Primal say: "The Primal arrow radiates through vibrations of colour." We can only agree.
This is the Trance - "A colourful, modern twist on the grunge look with an overlay of gritty textures in bright colours."
It's vaguely reminiscent of Rapha's kit for the Canyon // SRAM women's pro team, which is a good thing in our book.
We don't have official names for the peacock and paisley inspired garments above, but they give a flavour of the collection - it's not going to be a dark, miserable winter for anyone in the vicinity of Primal kit.
The jerseys are accompanied by a new range of complementary accessories...
...Which is just as well because, let's face it, nothing else in your wardrobe is going to match.
Judith Smith, Director at Primal Europe, said: "We are super excited to see the public response to the entire range. Wiith colours to brighten any British winter, this will make your next café stop much more interesting.
The new kit will be available to buy from primaleurope.com any day now, where you'll also find plenty of information on Primal's Custom and Inline range too.
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