The inaugural L'Etape London sportive by le Tour de France takes place this Sunday, with the ONE Pro Cycling team and cycling legend Bernard Hinault both making an appearance. The brand-new sportive is based at the Lee Valley VeloPark and reached full capacity last weekend.
ONE Pro Cycling team launched in February of this year. Co-founded by England cricketer Matt Prior, ONE Pro recently won two jerseys during their debut at the Tour of Britain, and will now be joining the masses at L'Etape London.
Held in support of charity Access Sport, the highly anticipated sportive is an opportunity for thousands of cyclists to come together and experience a number of quality features normally reserved for the pros. The three distance event will take riders through Stage Three of the 2014 Tour de France, ending with a lap of honour around the Lee Valley VeloPark at the Queen Elizabeth Olympic Park.
Those taking part in the sportive will have the opportunity to meet the riders from ONE Pro Cycling and take an exclusive look around their team bus. Riders will also have the rare opportunity to grab a photo on the podium with five-time winner of the Tour de France, Bernard Hinault.
Bernard, nicknamed 'The Badger', remains the last French winner to have won the Tour de France, and is one of only six cyclists to have won all three Grand Tours.
Nick Rusling, CEO of Human Race, said: "We're thrilled to welcome ONE Pro Cycling to the inaugural L'Etape London by le Tour de France event and we're also honoured to have renowned cyclist Bernard Hinault taking part in our event.
"We couldn't have asked for a better start to a new sportive event and we hope L'Etape London by le Tour de France will become a major sportive event in the cycling calendar for years to come."
Matt Prior from ONE Pro Cycling said: "The team are excited to be taking part in L'Etape London and welcome riders to come along and meet the ONE Pro Team. We're keen to share the ONE Pro experience with everyone and give them the opportunity to meet the riders and management, and see how the support team work for a true insight into the life of a professional cyclist."
For more information about at L'Etape London visit www.humanrace.co.uk.
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