James Bywater is definitely a child of the 2012 Olympics cycling boom. While bikes featured from an early age as a plaything/transport to school, it is only in recent years that James recognised two wheels as a means to serious fitness and enjoyment.
Previously getting his kicks from semi-pro level football, the arrival of children forced a rethink of his physical outlets. With some encouragement from his brother and the timing of the Olympics, a new-found passion for the road was born.
After learning some early rookie lessons about going too hard too soon, James is attempting to make up for lost time by cycling as many landmark events as his family will physically allow. So far he has completed the RideLondon-Surrey 100 and Etape Cymru.