James got into road cycling far too late to be any good, so focuses instead on getting to the end of major events before the cut-off times and trying to buy enough gear to be better than at least one of the friends he rides with.
Forced to take things far more seriously after getting drunk one night and signing up to the 2013 Etape, James is now constantly looking for the next big challenge to motivate him. The idea of a Haute Route (Dolomites), a Belgian Classic or at very least the Tour of Wessex are being toyed with for 2015. James rides a Charge Plug to work and a Felt F4 at the weekends.
He blogs about his event 'training' and big rides here: http://how-im-doing-the-etape-du-tour.blogspot.co.uk.